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Leveraging the huge success from our first book, we present clear examples, proven best practices and ways to develop 'Extended CRM' (xRM) functionality of Dynamics CRM 2011. This book’s far-reaching content ranged from Dynamics CRM’s sales, marketing and customer service features to its automated workflows; from Outlook and Office integration to reporting and security. Along the way, we offer independent insight into Dynamics CRM’s most powerful new features. From its improved interface to its new mail merge and data migration tools.

The book includes detailed information on how to:

  • What's new in CRM 2011
  • Visualization/Graph's and Dashboarding
  • Data Management features
  • Set up, configure and maintain all facets of Dynamics CRM in any organization or industry - for both CRM Online or On Premise deployments
  • Thoroughly understand both the on-premise and hosted versions of Dynamics CRM
  • Make the most of Dynamics’ new features, including email, the Outlook client, Internet Facing Deployment (IFD) and relationships
  • Manage sales leads, opportunities, accounts, contacts, marketing lists, sales collateral, campaigns, quotes, orders and invoices
  • Improve customer service by integrating schedules, cases, contacts, product/service information and more
  • Build powerful automated workflows that streamline key sales tasks and liberate salespeople for more effective selling
  • Efficiently administer and secure any Dynamics CRM implementation
  • Drive greater value by integrating Dynamics CRM with Microsoft Office productivity tools
  • Customize and extend Dynamics CRM using Visual Studio, .NET and custom plug-ins and add-ons