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Because xRM works through and with familiar technologies like the Microsoft® Office system, Microsoft Office SharePoint® Server, Microsoft SQL Server®, Microsoft Visual Studio®, and Microsoft .NET Framework, organizations can quickly create and efficiently manage many LOB applications using a common and shared infrastructure, licenses, and resources.

In the United States, 3.5 billion brand-related word-of-mouth conversations take place daily, according to Keller Fay Group’s TalkTrack 2009. Social media sites and tools emulate word of mouth in a digital environment where people meet, share ideas and socialize with friends, family and colleagues. This space offers a prime opportunity for marketers to ex-pand their brand presence. Explore what social media can do for you.